ARRI

The ARRI Group is the world’s largest manufacturer and distributor of motion picture camera, digital intermediate and lighting equipment.

Latest News: The Alexa Camera
Arri has recently released the Alexa Camera, which has the option of shooting in Apple ProRes, in addition to RAW format. This fact makes the camera extremely flexible, especially for Final Cut Pro editors. This camera had a lot of buzz at NAB back in April and its use in production is finally begin to trickle in. The reviews, so far, are outstanding.

Read Gary Adcock’s review of the Alexa on the Creative Cow here.

From Arri: ALEXA has been designed to function as both a motion picture camera and a broadcast camera. For TV production, the time and cost savings as well as the extraordinary simplicity of ALEXA workflows will transform budgets and schedules, while the cinematic image quality will stagger viewers. For features, the sheer variety of outputs, functions, lenses and accessories will enable filmmakers to realize their visions without ever feeling restricted by technology.

Whether your production is destined for the silver screen or the TV screen, ALEXA will empower you to tell your story in exactly the way you think it should be told, with pictures of breathtaking richness and detail.

There are no compromises; there is only choice.

About Arri
The ARRI Group is the world’s largest manufacturer and distributor of motion picture camera, digital intermediate and lighting equipment. Throughout its 90-year history, ARRI has been associated with constant innovation and revolutionary technologies. From the legendary ARRIFLEX 35 – the first motion picture camera with a reflex mirror shutter, to the ARRIFLEX D-21 – the most advanced film style digital camera in the world, ARRI has set the standard that others follow.

ARRI’s innovative products have been recognized with a total of 13 Scientific and Engineering Awards from the Academy of Motion Picture Arts and Sciences. In recent years, the focus has been on improving analogue technologies, advancing new digital technologies and, most crucially, on developing ways of combining the two in order to maximize image quality.

With a worldwide network of sales, rental and postproduction facilities, ARRI meets the uncompromising needs of even the biggest international clients. Whether it be Quantum of Solace, starring Daniel Craig, or Valkyrie, starring Tom Cruise, top level productions continue to rely on ARRI products and services.